Episode 166

Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox

Published on: 25th August, 2025

To be honest, I used to be a bit of a purist when it came to yoga—and I’ll admit, I was judgmental about CorePower. But then I tried it. Now I love it—for the heat, the community, the challenge. And I love it even more after getting to know Brandon Cox, its co-founder.

Brandon started CorePower Yoga back in 2002, and he’s very rarely interviewed. You’re going to love this episode of The Wise Effort Show, where you’ll not only hear the story behind CorePower, but also get to know the good people behind it—and what you can expect if you’ve never tried it

You’ll also hear about why Brandon has branched out to Orange Theory and Restore Hyper Wellness, the values behind why he does what he does, and how the size of our grief is the size of our love.

In This Episode, We Explore:

  • Balancing authenticity and mass appeal
  • The evolution of corepower yoga
  • Detaching from the brand by letting go of ego
  • The importance of community and relationships

Suggested Next Episode:

Episode 122: The Future Of Wise Leadership With Dr. Emma Sappälä

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Come to the Tell the Truth Salon on October 1

See Diana Hill and Rosemerry Trommer during this special live event. Join in-person and live stream.

Tell the Truth Salon Series

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    The Wise Effort Show
    The Science and Practice of Putting Your Energy Where It Matters Most
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    Diana Hill

    Diana Hill, PhD is a clinical psychologist, international trainer and sought-out speaker on Acceptance and Commitment Therapy (ACT) and compassion. Host of the podcast Wise Effort with Dr. Diana Hill and author of The Self-Compassion Daily Journal, The ACT Daily Journal, and the upcoming book Wise Effort, Diana works with organizations and individuals to develop psychological flexibility so that they can grow fulfilling and impactful lives.

    Integrating her over 20 years of meditation experience with yoga and psychological training, Diana guest teaches at InsightLA, Blue Spirit Costa Rica, PESI, Praxis Continuing Education, Yoga Soup and Insight Timer Meditation. She is on the board for the Institute for Better Health, and blogs for Psychology Today and Mindful.org. Diana practices what she preaches in her daily life as a mom of two boys and bee guardian. Go to drdianahill.com or her channels on Instagram, Facebook, Twitter, YouTube (@drdianahill) to learn more.